The Alliance of British Watch & Clock Makers are the British official trade body of British watchmakers, representing the majority of watch and clock making brands trading across the British Isles (including the Republic of Ireland).
The Alliance was co-founded by renowned watchmaker Roger Smith and Mike France, co-founder and CEO of Christopher Ward and Alistair Audley who acts as the Alliance’s CEO.
The Alliance of British Watch and Clock Makers is dedicated to promoting and supporting the British watch and clock making industry. Established to represent the interests of British horology, the Alliance brings together watch and clock makers, designers, manufacturers, and suppliers under a unified platform.
By fostering collaboration, innovation, and shared knowledge, the organization aims to preserve the rich heritage of British watchmaking while encouraging growth and development within the industry.
The Alliance also works to raise public awareness and appreciation for British-made timepieces, highlighting the quality, craftsmanship, and artistry that distinguish these products on a global stage.
Find out more about the alliance at britishwatchmakers.com.
